Course Overview
Taught by industry experts, you'll manage real ad budgets, optimize live websites, and learn how to generate targeted leads for e-commerce, local businesses, and corporate brands.
Course Curriculum
What you will learn step-by-step:
Marketing Fundamentals
Understand sales funnels, buyer personas, and the core pillars of digital marketing.
Website & SEO Setup
Learn WordPress basics, on-page/off-page SEO, and keyword research using Ahrefs/Semrush.
Social Media Marketing
Grow organic audiences on Instagram, LinkedIn, and YouTube through viral content strategies.
Performance Meta Ads
Run profitable Facebook/Instagram ad campaigns, utilizing pixel tracking and retargeting.
Google Ads (PPC)
Master search, display, and YouTube ad campaigns to capture high-intent leads.
Content & Email Marketing
Design converting newsletters using MailChimp and write persuasive copywriting.
Analytics & ROI Tracking
Read GA4 (Google Analytics) data to optimize conversion rates (CRO) and reduce ad spend.
Freelance & Agency Setup
Learn how to pitch clients, set pricing, and run your own digital marketing agency.
Software & Tools
Master the exact tools used by top industry studios.
Career Opportunities
Job roles you can apply for after graduating:
